The Current Cinema - Terence Malick's Knight of Cups slips into the cinemas unannounced and probably unloved
Terence Malick's Knight of Cupshad its world premiere at the Berlin
Film Festival on 8 February 2015. Independently produced and distributed with
the money apparently being assembled byFilmnation Entertainmentan American indy that has on its recent slate of productions Mr
Holmes, Room, TruthandKnight of Cups.Some successes and
Acccording to Wikipedia, the film spent two years in post-production.
That may account for the fact that four people get a special grouped listing
for "additional editing'on the end credits.
Since the Berlin premiere the film has slowly opened around the world.
There have been quite a few festival screenings but commercial openings only
started in Germany, the Netherlands and Belgium in September, Taiwan in
October, South Korea in November and France later in November. The UK is
scheduled for January 2016 and the USA for March 2016.
Malick's film opened here today, In Sydney it is screening twice a day
at the Palace Norton Street and at the opening session ten punters were on
hand. It's hard to know just how the word got round as the Australian distributor
Roadshow refused all requests for critics' previews and, it would seem, adopted
a policy not to spend any money at all promoting the film. A preview does cost
money, modest as it may be.
Roadshow's decision is a hard-headed business assessment of the film's
commercial potential. I assume that contractually they are required to get it
on somewhere and this screening at Norton Street (plus a shared screen in
Melbourne I assume) fills that bill. Roadshow's assessment may also have something to do with any critical consensus formed within the company. A quick summary of some international reviews published thus far tells all the rest you
need to know. You can find it here at metacritic.
Finally it has to be said, adding to the debacle, that the poster published above is a shocker!